Go Greener With The New Moss-Based Air Purifier From Briiv – AD

Some of the biggest reasons for allergy and asthma flare ups in the home include air contaminants, dust and pollen. Owning an air purifier not only helps to reduce these elements, but they can improve air quality, remove pollutants in the air and pet dander.

The Benefits of Air Purifiers

If you suffer from asthma, air purifiers can aid in removing triggers from the home such as dust, chemicals found in hair products, and toxins from household cleaning products. Air purifiers can also aid in removing pet smell and purify the air of smoke and smoke-smell. Unfortunately, a lot of air purifiers on the market today aren’t compatible with homes that are looking to reduce their waste and incorporate ethical living into their living environments. Many products on the market combine plastic and fibreglass in order to purify air in the home. On average, these will last for 6 months before being sent to landfill.

Briiv’s 100% Renewable & Natural Air Purifier

Announced this month, Briiv have created an ingenious product made from biodegradable materials that can bring clean air and a green product into the home. Their moss-based purifier uses all natural materials in order to filter air. Alongside dried moss, their product also utilises coconut fibres to filter larger particles in the air (such as pet dander) and hemp alongside activated carbon in order to remove the smaller toxins in the air. To ensure that the air is fully cleansed, a natural wood is used in order to remove minute particles that could still be lingering.

As we’re currently spending a lot more time indoors, it’s becoming more and more important to take care of our surroundings in any way we can. Polluted air in the home can contribute to COPD and even lung cancer, making it imperitive for us to do what we can right now.

Those looking for a greener option in their air purifers will also be happy to know that Briiv’s new purifier is completely biodegradable, and can be composted when it reaches the end of its life.

An Air Purifier For The Decor Lovers

With air pollution becoming more and more of a concern, we’re seeing a lot more purifers entering the marketing at competitive prices. Unfortunately, a lot of them are white, non-descript and hard to place in a well thought out living space. Briiv’s new sustainable air purifier flips this stereotype on it’s head. The product looks at home in any space, utilising green materials and a sleek and modern housing.

How To Buy

This stunning purifier from Briiv is currently in development and available to investors on Kickstarter.



  1. Jupiter Hadley

    April 20, 2020 at 11:53 am

    Not only does this sound useful, but it looks so lovely!

  2. Alison Kelly

    April 20, 2020 at 3:23 pm

    This is gorgeous! Such a smart idea! Adding to my wishlist! Thank you!

  3. Charity

    April 20, 2020 at 4:05 pm

    Wow! That looks like such an awesome air purifier. I will definitely be checking them out! Thanks so much for sharing this!

  4. Aimsy

    April 20, 2020 at 5:28 pm

    Oh wow, I really like the look of this. The fact that it is stylish and natural/renewable is a double winner.
    Thanks for sharing… I will be looking into one of these!

    Aimsy xoxo
    Aimsy’s Antics

  5. Jaya Avendel

    April 20, 2020 at 8:45 pm

    Ooh, I love this, especially since it is not built from plastic that will end up in a landfill six months down the road! This sounds like it does clean the air naturally. 🙂

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